Our vision
APBF's vision is to transform the infrastructure of public service broadcasting and knowledge-based programme distribution across sub-Saharan Africa.
Sub-Saharan Africa suffers from many needless problems which tried and tested knowledge, perceptively applied, can effectively alleviate. A formidable challenge, however, is how to get that knowledge to the people that need it the most – including the hundreds of millions of ordinary Africans most of whom are increasingly gaining regular access to free-to-air television.
APBF's mission is to develop - in co-operation with the free-to-air television industries of Sub-Saharan Africa - innovative public-private partnerships.