APBF aims to provide sub-Saharan Africa's 500 million people – half of whom are under the age of 18 – with an efficient and sustainable public broadcasting infrastructure that consistently transmits programming which inspires, entertains, informs and educates and with which audiences can easily identify.
Sub-Saharan Africa is the last frontier of free-to-air network television. Meeting its public service broadcasting needs represents a unique and stimulating challenge. But it is a challenge that can now be achieved.
APBF will utilise the audio-visual power of television to stimulate Africa's social and economic transformation.